TIMELESS Marketing & Sales Strategy in 5 easy steps - yours FREE
First Impression
Its true- you never get a second chance to make a FIRST impression. But WHAT impression are you trying to make anyway? If you cannot answer that don't count on your audience to figure it out.
Soon as they look at your media, they subconsciously ask:
Leaving these answers to your audience's imagination GUARANTEES zero response. They don't care about YOUR image, "brand" or how great your site, media or logo is NEARLY as much as what they want. If you don't give them what they want someone else will.
Now that you've got their ATTENTION, what happens next?
Soon as they look at your media, they subconsciously ask:
- Who are you?
- Why should I pay attention?
- Whats in it for me?
- How soon can I get it?
- Is this RIGHT for me?
- What if....?
- What makes YOU qualified?
- How can I be sure I will get whats promised?
Leaving these answers to your audience's imagination GUARANTEES zero response. They don't care about YOUR image, "brand" or how great your site, media or logo is NEARLY as much as what they want. If you don't give them what they want someone else will.
Now that you've got their ATTENTION, what happens next?
Tell them MORE
Once your audience is past the intro, they seek more- more convincing and assurance of ANSWERS you gave them. This MUST be delivered in multiple media:
There are multiple communication points that MUST be met EACH and EVERY time you communicate your message. Every modality has its best method and formula. Not only does YOUR marketplace DEMAND multi-media, its the PERFECT tool for YOU to communicate your BEST features. It also reduces repetitive selling and customer service. Our copywriters will draft your Bio, USP, Product or Service Offer, Up & Down-sell Offer, Ad, Direct Mail, Website Copy, Email Campaigns, Video Scripts and CTA. Once you GET their attention, its YOUR job to KEEP it. Why not let the perfect 24/7 365 "salesman in print" work for you?
- Websites
- Bios / Stories of Owners, Founders & Staff
- Blogs
- Ebooks
- White Papers
- Videos Videos and MORE Videos
- Newsletters ( Off & Online )
- CDs & DVDs
- Social Media Channels
- Membership Sites
- Social Proof
There are multiple communication points that MUST be met EACH and EVERY time you communicate your message. Every modality has its best method and formula. Not only does YOUR marketplace DEMAND multi-media, its the PERFECT tool for YOU to communicate your BEST features. It also reduces repetitive selling and customer service. Our copywriters will draft your Bio, USP, Product or Service Offer, Up & Down-sell Offer, Ad, Direct Mail, Website Copy, Email Campaigns, Video Scripts and CTA. Once you GET their attention, its YOUR job to KEEP it. Why not let the perfect 24/7 365 "salesman in print" work for you?
" Having worked in many well-funded productions such as Days of our Lives, the Little mermaid and Ms. Congeniality 2 starring Sandra Bullock… Ive seen it all.
I can honestly say, I do not know of ANY other Independent producer who has it all covered the way Brad Williams does! Writing, Producing, Directing, Marketing AND Distribution – that ties into the latest MOBILE and Internet cloud technology… He really understands everything about this business! Plus he's honest, ethical and fair. THIS industry needs more people like him right now. " Shari Eckert CEO, Actor, Spokesmodel, Event Coordinator http://www.linkedin.com/in/sharieckert |
“...[Brad} was very bright, well-read, mature and serious about his craft. At the same time, he projects a very appealing personality, full of humor and positive disposition... The stress level is often very high. [Brad] distinguishes himself by keeping a phenomenal sang-froid throughout. He manages to bring all his projects on time (something uncommon)... I was deeply impressed by his imagination, maturity, technical versatility, winning personality and hard-working ethos...I am truly pleased to offer my strongest recommendation in his favor.” |
In THEIR
Marketplace
Everyone has different learning modalities. Multi-Media satisfies that. Assembling the RIGHT message for THE RIGHT audience, and delivering it on THEIR terms, WHERE they " hang out " is what target-marketing strategy is all about.
The BEST copy and Graphic Design combined with the PERFECT offer won't mean anything if its delivered to people who simply do not buy that 'thing'. Market Research, far beyond keywords, almost guarantees response! EVERY single task we are hired for, be it a one time project OR a MULTI-YEAR campaign, FIRST STARTS with YOUR MARKET research,- for FREE.
- Produce Multi-Media
- Deliver it directly to them
- Social Media
- Mobile / SMS
- Interactively
- On & OFF line
- Events
The BEST copy and Graphic Design combined with the PERFECT offer won't mean anything if its delivered to people who simply do not buy that 'thing'. Market Research, far beyond keywords, almost guarantees response! EVERY single task we are hired for, be it a one time project OR a MULTI-YEAR campaign, FIRST STARTS with YOUR MARKET research,- for FREE.
With people
they "know"
Your audience's first point of contact with you or your company is critical. An entry level admin or computer doesn't get YOU closer to THEM or their business, subscription, vote or investment. The initial Sales & Customer Service part has NEVER been more needed than in today's economy. People's trust won't come easy- AND RIGHTFULLY SO! Consumers, in the last 10 years alone, have been:
You MUST ask yourself what is so special, unique and DIFFERENT about YOUR initial point of contact and sales staff that will make your new customer, client or visitor feel truly UNDERSTOOD instead of defensive.
Brad Williams, a 20 year veteran of business development also serves as a principle of an International Executive Recruiting firm. He and his staff have the uncanny ability to ACCURATELY IDENTIFY the most IDEAL and appropriate staff for any and all required functions. Wether you need one Sales Rep., a Sales Manager or an entire team to service customers in different time zones, Brad Williams can make sure you hire the best there is!
ALL candidates recruited, interviewed and selected are backed with a 90 DAY GUARANTEE. Contact us for a New Client Application Agreement.
- Lied to by " leaders "
- Stolen from by people they've worked their whole lives for
- Poisoned by Doctors
- Given wrong information on food labels- intentionally
You MUST ask yourself what is so special, unique and DIFFERENT about YOUR initial point of contact and sales staff that will make your new customer, client or visitor feel truly UNDERSTOOD instead of defensive.
Brad Williams, a 20 year veteran of business development also serves as a principle of an International Executive Recruiting firm. He and his staff have the uncanny ability to ACCURATELY IDENTIFY the most IDEAL and appropriate staff for any and all required functions. Wether you need one Sales Rep., a Sales Manager or an entire team to service customers in different time zones, Brad Williams can make sure you hire the best there is!
- Recruiting
- Interviewing
- Hiring / Selection
- Training
- Management
ALL candidates recruited, interviewed and selected are backed with a 90 DAY GUARANTEE. Contact us for a New Client Application Agreement.
" Brad’s strategies are truly comprehensive and multi-dimensional. In less than one year he has managed to take our initial idea from inception to a high end executive recruitment firm with THOUSANDS of connections on LinkedIn giving us access to over 30,000 potential candidates in dozens of niche associations. Our Firm received over 1400 % ROR from Brad's Marketing & Sales Methodology"
Margaret Sabillo Recruiter iGlobal Recruit http://www.linkedin.com/pub/margaret-sabillo/34/a22/589?trk=pub-pbmap |
Perfect Timing
EVERYTHING runs in cycles- your customers desires, impulses, fears etc so you must be there, in front of them, available with your best offer and reasons to choose you when they get that urge..in their cycle, not YOURS!
How can you do this when you are not omnipresent? ready willing and able 24/7 365?
For the 3% of you who DID make the best impression, told them more in modalities they requested, delivered it on their turf by people they accepted and they STILL weren't convinced! They didn't buy, subscribe, invest or vote...WHY?!
Most likely, timing was off. No rhythm. Seeds might have been planted on INFERTILE grounds. You don't have unlimited seed so don't bother to spend it BEFORE you have THE ULTIMATE STRATEGY. There are 4 main components to EVERY agreement ( purchase, transaction, subscription etc). If ONE is missing - no dice.
Brad Williams Marketing & Sales Management can deliver the right strategy for YOU and YOUR marketplace.
Save TIME, ENERGY & RESOURCES. Its all you have. Nothing is more expensive than regret. Winners begin here, now.
How can you do this when you are not omnipresent? ready willing and able 24/7 365?
For the 3% of you who DID make the best impression, told them more in modalities they requested, delivered it on their turf by people they accepted and they STILL weren't convinced! They didn't buy, subscribe, invest or vote...WHY?!
Most likely, timing was off. No rhythm. Seeds might have been planted on INFERTILE grounds. You don't have unlimited seed so don't bother to spend it BEFORE you have THE ULTIMATE STRATEGY. There are 4 main components to EVERY agreement ( purchase, transaction, subscription etc). If ONE is missing - no dice.
Brad Williams Marketing & Sales Management can deliver the right strategy for YOU and YOUR marketplace.
Save TIME, ENERGY & RESOURCES. Its all you have. Nothing is more expensive than regret. Winners begin here, now.
